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HOW THE OTHER HALF BRANDS

The mighty Interbrand, likely the world’s largest branding agency (Oxfam, Prozac, and Knorr, to show the range, all received the expert treatment), hosts a portal you will find interesting: Brand...

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MONSTERS I CHASE

On choosing a life dizzy and disoriented.  They go for the same kind of kill by disorientation; empire’s own scientist and own anthropologist. Two who faced them and came back alive are sources of...

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HIBISCUS CHRONICLES

Via Ethiopia, Sweden, identity economics, IP, development PART 2 | IP COLONY: A SHORT STORY Fiji water climax & why IP colonists are the ones to redefine Corporate Social Responsibility PART 1 |...

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FAUST, GANDHI & NEHRU

Two of us have to go  One can imagine Fijis, Bosnias, Ethiopias, and LDCs, in an internal monologue of the Gandhi-Nehru type. If they go for Gandhi (who, as decades and socialist-capitalist failures...

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LIGHTS OF THE WORLD

Intangibles and the Global South How many brands do you know, do you use, that are neither Western nor Far East Asian? I dare you to find some. Email me, if you do. Here is a visualization suggestion....

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RUBIES IN THE ORCHARD

Why not be the hero you always wanted to be? Like, for real. One thing would be easy: to satirize everything. And, truth be told, Mrs. Resnick does have the markings of a ready-made Saturday-Night-Live...

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IP COLONY – trailer

If brand is king, what happens to poor people’s brands?  Read the story here.

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Das Brand

Exploitation 2.0  If I still have you with me, by now you are probably comfortable with murkiness. As another husband-wife duo, not the Resnicks but the Comaroffs, John and Jean, says: Ethno-commodity...

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THE NITTY GRITTY

Weak (could) become heroes  It’s time to define what an IP colony really is. It is unlike an 18th or 19th century state-private venture, something ala East India Company, that goes after a raw...

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DREAMS OF ALIGNMENT

Ethiopia sets to prove F. Scott Fitzgerald wrong, again They got drunk on their own success, some would say, but that sentiment misses the point. Ethiopia’s fine coffee brand ownership and management...

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