HOW THE OTHER HALF BRANDS
The mighty Interbrand, likely the world’s largest branding agency (Oxfam, Prozac, and Knorr, to show the range, all received the expert treatment), hosts a portal you will find interesting: Brand...
View ArticleMONSTERS I CHASE
On choosing a life dizzy and disoriented. They go for the same kind of kill by disorientation; empire’s own scientist and own anthropologist. Two who faced them and came back alive are sources of...
View ArticleHIBISCUS CHRONICLES
Via Ethiopia, Sweden, identity economics, IP, development PART 2 | IP COLONY: A SHORT STORY Fiji water climax & why IP colonists are the ones to redefine Corporate Social Responsibility PART 1 |...
View ArticleFAUST, GANDHI & NEHRU
Two of us have to go One can imagine Fijis, Bosnias, Ethiopias, and LDCs, in an internal monologue of the Gandhi-Nehru type. If they go for Gandhi (who, as decades and socialist-capitalist failures...
View ArticleLIGHTS OF THE WORLD
Intangibles and the Global South How many brands do you know, do you use, that are neither Western nor Far East Asian? I dare you to find some. Email me, if you do. Here is a visualization suggestion....
View ArticleRUBIES IN THE ORCHARD
Why not be the hero you always wanted to be? Like, for real. One thing would be easy: to satirize everything. And, truth be told, Mrs. Resnick does have the markings of a ready-made Saturday-Night-Live...
View ArticleIP COLONY – trailer
If brand is king, what happens to poor people’s brands? Read the story here.
View ArticleDas Brand
Exploitation 2.0 If I still have you with me, by now you are probably comfortable with murkiness. As another husband-wife duo, not the Resnicks but the Comaroffs, John and Jean, says: Ethno-commodity...
View ArticleTHE NITTY GRITTY
Weak (could) become heroes It’s time to define what an IP colony really is. It is unlike an 18th or 19th century state-private venture, something ala East India Company, that goes after a raw...
View ArticleDREAMS OF ALIGNMENT
Ethiopia sets to prove F. Scott Fitzgerald wrong, again They got drunk on their own success, some would say, but that sentiment misses the point. Ethiopia’s fine coffee brand ownership and management...
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